WORDS WITHOUT PRETENSE • IDEAS WITHOUT INHIBITION
1. First and foremost, you have to be authentic. Who are you? And what is it that you're trying to say? If you find these two questions hard to answer, chances are, your blog isn't going to be easy (or interesting) to read. I find myself gravitating toward blogs that exude confidence and authenticity. And don't you think it's the same in real life? It's people who present words without pretenses and ideas without inhibitions that capture my attention.
2. Second, an artistic and creative blogger is one who posts great photos and posts often. There are of course other types of blogs (e.g., literary blogs, political blogs, etc.) where readers are looking for words over images. But for the creative blogging community, a picture is worth a thousand words. Not only that, creative bloggers upload images with the kind of technical skill that will get the images looking gorgeous and unified. For example, my blog is hosted by Typepad and in order for all of my photos to look congruent, I make sure that when I load a photo, I use the custom setting at 400 pixels each and every time. This ensures that each photo will take up the same width throughout each and every one of my posts. (Of course technical preferences vary from blogger to blogger.) The other component of loading great photos is the ability to take great photos. The images I take are with my Canon 30D SLR, which produces some great shots. But there are plenty of point-and-shoot cameras that also yield great photos. I think the most important thing is to be thoughtful about lighting and composition and also to crop the photos well before posting.
3. A quality blogger is not a whining blogger. This is not to say that tough subjects are off limits. I think tough subjects can be pondered and discussed but in a productive, thoughtful, intellectually profound, and classy manner. Trust me ... just like in real life, no one wants to hang for too long with folks who choose to dwell in the self-absorbed "woe is me" aspect of life. And so it goes with quality blogging.