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07/18/2010


BOOK :: Predictably Irrational by Dan Ariely


ISBN-13: 978-0061353239

HarperCollins

Review by Jenny Doh

Predictably Irrational by Dan Ariely
Predictably Irrational is a book written by MIT Professor of Economics, Dan Ariely. It's a fascinating book. It demonstrates that for the most part, what we think what we believe, what we buy, etcetera, is based not on a purely singular evaluation of the matter at hand ... but on how we perceive everything to be in relation to the matter at hand. For example, if our child brings home an 87% on a test, we feel better about it if we learn that his/her peers scored in the 70 percent range. And if our child brings home a 92%, we don't feel so good if we learn that several of his/her peers got a perfect 100 percent. 

Same thing with the schools that our children attend. We may feel perfectly fine about our kids' school but once we learn that it ranks below a school in a different district, we start wondering whether we should make radical moves (like selling our homes and buying new ones in new school districts) to change schools. 

And so it goes with other parts of our lives. Predictably Irrational is truly one of the best books I've ever read. One that makes me get to the core of why I do what I do. If you've taken a break from reading non-fiction for a while and are ready to pick one up, this is the one to get. Learn more here.

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